We’re still nine days away from our first deal, but today was a great day. May we direct your attention to VentureBeat: Location service GroupTabs mixes offers with check-ins to draw in new customers
The biggest promise location-based services offer for merchants is that they are going to bring in the pundits en masse. Location companies and brands have been experimenting with rewarding users with discounts and other special offers (like cutting the price of a coffee for the Foursquare “mayor” of a given coffee shop,). Now a new service called GroupTabs is taking on the challenge of turning check-ins into transactions.
GroupTabs describes itself as Groupon meets Foursquare. Meaning that it combines special deals (that Groupon is known for) with the check-in (as made popular by Foursquare). The biggest problem for location-based services these days is that they are rewarding people who already frequent a certain venue, be it a bar or a restaurant.
Head over to VentureBeat to read the entire article.
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